Marketing your listing is where most agents will spend most of their marketing budget. We’re a step a head because we use Kyle’s photography business, ProLocal to provide photography, aerial photography, 3D Virtual Tours, and more for our listings. Photography is the first step, but there’s so much more that can be done. By having such an advantage with the content, we’re able to focus our marketing budget elsewhere. Here are some tools we use to sell your listing.
Matterport 3D Virtual Tours
We use the latest technology with 3D Virtual Tours on ALL our listings – no matter the size or price point. 3D Virtual Tours are a critical part of our marketing strategy, because they allow potential buyers to see a property any time. They don’t have to wait for their buyer agent to respond or be available, they can walk the listing immediately any time of day on their phone anywhere in the world!
See for yourself above, this was a recent townhome we sold. You’re able to walk the entire property from this blog post! They’re super flexible and we use them a lot to sell listings. They’re a critical key, in addition to professional photography.
Kyle holds his FAA Part 107 Certificate and liability insurance to legally operate a drone for commercial purposes. We lean on this to create amazing aerial photos to offer perspective for our listings. Buyers love being able to see how properties sit in their neighborhoods and on their streets. Aerial photos provide a better idea of the surroundings than Google Earth does, because Google images can be old. Aerial photos give a great feeling for what the general area looks like currently. And, better yet, they can show off incredible amenities in the area!
Interior and exterior photography is the most important step, and Kyle is an expert! He’s been a professional photographer since 2005 and shooting real estate exclusively since 2013. He uses current techniques and equipment to create some of the highest quality photography in the Charlotte and Lake Norman region and his photography business creates all of our marketing content. Interiors look clean, and crisp, and the images demonstrate the value and quality of the listings we market.